"Hitz.fm Cares" Ads. About the most unfunny, annoying waste of sound waves to ever reach my ear. No, wait, I take that back. That accolade belongs to Avril's "hit" Girlfriend.
For the clueless, "Hitz.fm Cares" are a series of community message from the station urging us to brush our teeth, clean our toilet, recycle, wash our hands before we eat and keep our children safe from predators.
Nothing wrong there, until they try their darndest to be "funny". They have the most random and lame skits like a guy making very procovative sounds with a rubbing noise in the background to imply that he's masturbating. He ends it with a "ahhhhhh, finally, my toilet is clean". Really? Wow dude, that's comic gold right there! Pfft, lame.
The grammar leaves a lot to be desire as well:
"So remember to wash your hands before you eat, especially if you go to a petting zoo before you eat."
I am a campaigner of "anti fake accents" but there is no reason why the grammar should go out the window as well. It's okay in everyday speech, but I expected better from the media. And they wonder why the English standard in our country is deteriorating.
Oh and they tried to be sombre and moody after what happened to Nurin (Little girl who got abducted and killed). Totally understandable, the big question though, is who writes the script?
It's not exactly like this but it's close:
There was a time when our children can go out and play without fear. There was a time when the killing of an 8 year old is unheard of. Those days are loong gone. Remember to keep your kids under close supervision (....) (with a very sad tone)
I mean, come on, how lame can you get? I understand that you're doing a deed here by reminding the public but that's just a lazy piece of work.
"There was a time when the killing of an 8 year old is unheard of. "
Let's do one where we lament the loss of the good old days. Don't be naive. There was never "the good old days".
Pick up the newspaper. It's "heard of". Rapes and sexual assaults and murders of children have been happening around the world, even in Malaysia, since forever. There are sick people in this world. It's just that it's never been highlighted in the media on such a big scale before.
Also, things aren't as bad as they seem. Kids can still go to playgrounds etc. There isn't a criminal lurking in every single corner. You just have to apply some common sense, like not letting your 8 year old child out to a pasar malam on her own.
Maybe I was being a bit too harsh, but you get the point.
And the quality of the interviews that the radio stations do are embarassing at times. Take for example, this morning, they brought some rugby personality into the studio to talk about rugby and the state of it in Malaysia.
You would think they would have done their homework and took the opportunity to ask some serious or, at the very least, non-stupid questions. Not waste the other party's time and ask questions/make remarks like:
"How long is a game of rugby?"
"Rugby is 80 mins, Football is 90 mins, so rugby is more exciting la?"
"What noises do rugby players make?"
There is funny, and then there is stupid. By not taking your guest seriously when he/she clearly is, you're disrespecting him/her. Comic timing, guys, know when to make your wise-cracks. Then again, perhaps they are dumbing down the whole interview on purpose so as not to sound too serious. I am sure there are ways to do it, though, without making complete fools out of themselves in the process.
Still waiting for satellite radio....
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